KFC gets ‘doubliminal’ for Zinger Double Down launch
KFC is launching a subliminal blitz for the new limited-run Zinger Double Down bunless burger by tapping into the obsessive…
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MSQ sports agency founders win back Virgin Media O2
Virgin Media O2 has ditched M&C Saatchi Sport & Entertainment to appoint MSQ’s sports division as its lead sponsorship agency,…
Bullard steps down as IPG and Omnicom merger looms
MullenLowe’s group chief creative officer Nicky Bullard appears to be the latest casualty of the looming merger of IPG and…
Harrods hires Incubeta for global digital marketing brief
Luxury department store Harrods is aiming to accelerate digital growth and footfall among its highest value customers across key markets…
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Demand for enhanced loyalty to drive take up of AI tools
There may be conflicting reports about the marketing industry’s adoption of AI, with some professionals even claiming the revolution is…
Durex calls for Brits to lube up for this Valentine’s Day
Durex is aiming to get Brits glowing this Valentine’s Day with a bold, sex-positive campaign that is all about embracing…
Workaholics ‘ditch morality as they obsess over results’
Marketing and advertising workaholics beware; while you may think you are showing your dedication to the cause, going above and…
Brittany Ferries ad blitz makes play on linguistic quirks
Brittany Ferries is aiming to celebrate the rare, quirky, and unforgettable holiday experiences that set its journeys apart in a new…
Watchdog bites as war on illegal finance ads escalates
City watchdog the Financial Conduct Authority has urged social media platforms to do more to combat the escalating problem of…