Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…
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Gemma Knox lands group MD role after return to M&C
M&C Saatchi UK is aiming to bring a touch of sparkle to its operation by promoting former Pandora global brand…
ICO unveils direct marketing tool to keep activity legal
The Information Commissioner’s Office is doing its bit to ensure organisation keep on the right side of data laws with…
Marketers back in demand as firms reveal hiring plans
With claims that marketing professionals feel overworked, underpaid and undervalued ringing in its ears, there is at least some respite…
Bryant insists UK won’t sacrifice copyright for AI boom
Government minister Sir Chris Bryant has insisted the UK will maintain a robust copyright system which supports the creative industries…
Burberry brings in Costa chief for digital transformation
Luxury fashion brand Burberry is ramping up its data-driven strategy with the appointment of a senior executive from Costa Coffee…
Online ad industry at risk as EU aims ‘bazooka’ at Trump
US President Donald Trump’s threat to impose tariffs on the EU could prove highly damaging for the online advertising industry…
IPA hires insight chief Turner as media research director
The IPA has hired Denise Turner – the CEO of the organisation which runs the UK’s out of home measurement…
Ocado retail media network offers first party data offsite
Ocado Ads, the retail media network of the online-only supermarket, is opening up its first-party shopper data insights to brands…
Social media users lap up brands as privacy fears recede
Social media might be the bane of many people’s lives but those users just keep on coming – and half…