Three move on up as TMW heralds ‘sustained success’
TMW has made a series of senior promotions designed to reflect what it has called a “sustained period of commercial…
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Digitas poaches Dentsu chief Anne Stagg for CEO role
Digitas UK’s quest to hire “an Anne Stagg” to lead the agency has ended in the business appointing the real…
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
Marketing AI revolution ‘still three to five years away’
Fresh doubts have emerged over the marketing industry’s ability to truly tap into the potential of generative AI, with a…
Marketers take twice as long as lawyers to get top job
Marketing graduates looking for a fast track to the top might want to look away now, with new research revealing…
New VisitBritain campaign flags up iconic film locations
VisitBritain is launching a blockbuster-inspired film, celebrating Britain’s starring role as a world-leading destination for iconic film and TV moments…
Agency staff threaten to quit industry over new biz hell
The grim reality of working on agency new business has been exposed yet again, with nearly half (42%) of professionals…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
Slogan’s run: Brits vote for most enduring ad straplines
Advertising slogans may come and go – and even return long after being scrapped – but many are more than…
Performance marketing mania ‘putting growth at risk’
As marketing is increasingly steered by algorithm-driven media and AI-generated creative, many businesses are ploughing far too much spend into…