Co-op seeks membership boost with Samsung O2 deal
Co-op is taking a novel approach to boosting its UK membership by partnering with Dentsu to automatically install its app…
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Horsham firm battered for knowingly using illegal data
The historic market town of Horsham might be best known as the home of Catherine Howard and Percy Bysshe Shelley…
ICO declares ‘consent or pay’ models are legal in the UK
The UK Information Commissioner’s Office is risking a major backlash from privacy groups after ruling that “consent or pay” subscription…
Brands urged to recognise consumers simply want less
Marketers are facing a new fundamental challenge – to add to the already vexing issues of the cost of living…
DM Data Clinic: Finding new customers without cookies
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we look into marketing…
Bullish marketers roll with punches despite NI blow
Government plans to get businesses to shoulder some of the cost of repairing “broken Britain” might have sparked a mass…
PG Tips brews up fresh strategy by hiring new agency
Lipton Teas & Infusions brand PG Tips is set for a major marketing shake-up following the appointment of New Commercial…
Havas Market and Search Lab merge for ‘new chapter’
Havas Media Network UK is merging performance agency Search Laboratory into Havas Market UK to supercharge a “limitless performance” proposition,…
Agency chiefs ‘must galvanise teams’ as pay gaps widen
UK agency leaders are being urged to “galvanise their teams to take an inclusive approach” following new figures which reveal…
Brits’ trust in advertising bounces back from 2022 nadir
British consumers’ trust in advertising is on the rise again, up from 36% to 39% over the past 12 months…