Never mind the bollocks, here’s the new Jordans ad
Cereal brand Jordans is launching a new punk-inspired ad campaign designed to shake up the market by ditching traditional cereal…
News
Former Sky Protect chief lands CMO role at ManyPets
Specialist pet insurance brand ManyPets is aiming to drive customer growth with the appoinment of a new chief marketing officer….
Getty and AP spearhead war on Govt AI copyright plans
The Government is facing a major backlash from major companies in the £100bn creative industries over its ambitious “AI Opportunities…
Charities eye £290m boost after Data Bill amendment
Charity marketers have secured Government backing for an amendment to the new data reform bill to extend the ‘soft opt-in’…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
National Lottery operator hands comms brief to M&C
UK National Lottery operator Allwyn Group, which also runs competitions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US,…
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…
Mario time: Pringles plays on nostalgia for gaming tie-up
Pringles has launched a nostalgia-fuelled campaign rooted in 1990s gaming culture, to flag up its partnership with 40-year-old gaming brand…
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…