McDonald’s hires TMW as UK agency in global review
TMW has been appointed as the customer engagement agency of record for McDonald’s UK & Ireland, in what is the…
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How you can thrive in 2025…being a dab hand at DaaP
Data as a product (DaaP) is about to rock 2025. So, what is it? It’s a transformative idea, championed by…
How you can thrive in 2025…rolling with the unordinary
Marketers could be forgiven for wondering: ‘When will it get back to normal?’. Well, I’m sorry to be the bearer…
How you can thrive in 2025…with charity fundraising
Despite the gloom and doom that seems to be the current fashion, 2025 is not – looking into our crystal…
ICO whacks two Greater Manchester firms on the PECR
The 25-year war on nuisance callers has claimed two more scalps, with two Greater Manchester-based companies fined a total of…
M&S rolls out AI intelligence to Clothing & Home unit
Marks & Spencer is ramping up its digital transformation strategy by boosting its adoption of AI-driven intelligence through the expansion…
Tributes pour in for ‘marketing giant’ Dr Juliet Williams
Senior figures, friends and colleagues from the marketing industry have paid tribute to “visionary leader and innovator” Dr Juliet Williams…
Salocin Group nets place on Govt G-Cloud 14 platform
The Salocin Group – the company behind Edit Agency, Wood for Trees and Join the Dots – has been named…
How you can thrive in 2025…with data-driven retailing
It’s been another tough year for retailers: ONS data tracks retail sales dipping and rising over the course of the…
Data overload puts actionable intelligence ‘out of reach’
Business leaders are increasingly dependent on dashboards but drowning in uncertainty due to a lack of time to scrutinise data…