Consumers ‘more jittery’ about finances since election
Brands from every sector are being warned that personal finance has become top-of-mind for many consumers since the general election,…
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Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…
Don’t look back in anger: Oasis fans get scam warning
Oasis fans are being urged to remain vigilant against scammers and cybercriminals as tickets go on sale this weekend, amid…
Agencies bullish that rise of AI will not lead to downfall
Marketing agencies may be facing a multiple threats from the rise of AI – pressure from regulators and big tech;…
ICO lays into Labour Party over data request backlog
The Labour Party has become the latest organisation to incur the wrath of the Information Commissioner’s Office after being issued…
Ogilvy feasts on Valeo Foods brief for brand expansion
Valeo Foods UK, the Irish multinational behind Kettle Chips, Rowse Honey, Batchelors and Jacob’s, has appointed Ogilvy UK as its…
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Rolling out AI pilot schemes proves a ‘criticial challenge’
Generative AI has undoubtedly swept through the marketing industry like a dose of salts, with seven-in-ten UK businesses already seeing…
Walrus jumps into speedboat for Virgin Media O2 blitz
Virgin Media O2 is continuing to embrace the animal kingdom to push its broadband services, with “Highland Rider” and “Goat…
Live forever? Mancs urged to recycle, not bin, clothes
The residents of Greater Manchester might be cock-a-hoop at the prospect of Oasis getting back together but there is a…