Industry faces mental health crisis over finance squeeze
Marketers might seem a resilient bunch but scratch beneath the surface and the vast majority (75.8%) are suffering in silence,…
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Retail chiefs fear tightrope between privacy and data
Retail marketing chiefs might be waking up to the benefits of embracing first-party data but the vast majority (78%) are…
Arsenal and Adidas shoot to top of advertising league
One week in to the new Premier League season and Brighton & Hove Albion have soared like seagulls to the…
Cheeky agency lands brief to put the Fizz into Pro Plus
Family-owned global healthcare company Lanes Health, the company behind brands including Kalms, Earex and Olbas Oil, has appointed a new…
New probe slams ‘murky and confusing’ loyalty pricing
The Competition & Markets Authority is being urged to take action to tackle “murky and confusing” loyalty pricing practices on…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
Amazon unveils self-service TV ad platform for SMEs
Brands of all sizes that sell on Amazon in the UK are being targeted by the launch of a new…
CMA axes Google and Apple app store probes – for now
The Competition & Markets Authority has been forced to wind up key investigations into Google’s Play Store and Apple’s App…
BT Business appoints three agencies in roster expansion
BT Business has appointed three new B2B agencies following a competitive tender process, in a move designed to establish its…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…