B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…
News
M&S first baby club targets big slice of £600m market
Marks & Spencer is launching its first ever baby club – which will offer discounts, advice and even parental wellbeing…
Revealed: The champs and chumps of personalisation
The UK has arguably been at the forefront of data-driven marketing for decades but when it comes to the holy grail…
‘You’re out’! Steve Bartlett firms rocked by ad watchdog
Budding entrepreneurs might hang on his every word but it seems Dragons’ Den star Steve Bartlett still has much to…
‘Straight Outta Crumpton’ NWA pastiche avoids ASA rap
A TV ad for Aston Manor’s Crumpton Oaks Cider – which featured animated characters wearing urban-style clothing and rapping in…
Škoda drafts in Olympian to get women on their bikes
Škoda UK is aiming to tap into the Olympics feelgood factor with the launch of a new social-first campaign to…
Digital faces triple whammy despite market domination
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Smash ‘n’ grab: Car rental man sentenced for data theft
A man who unlawfully accessed motorists’ personal data from Enterprise Rent-A-Car to pursue personal injury claims for financial gain has…
Indian foodie brand Geeta’s picks agency for expansion
Geeta’s, the Indian food brand behind the Premium Mango Chutney, has appointed a new agency to deliver its mission to…
Most consumers believe their data is being misused
It seems that organisations of all types and sizes still have plenty to do to convince consumers they can be…