Ocean Bottle makes TV debut with Sky Zero campaign
Social impact brand Ocean Bottle is making its TV debut to support its mission to save our oceans, highlighting the…
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What a scorcher: Kopparberg kit aims to tackle sunburn
Swedish-owned cider brand Kopparberg has unveiled the next phase of its 2024 “Drink Responsibly This Summer” campaign with the launch…
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
Global adspend to top $1trn with AI in the driving seat
Global advertising revenue is set to grow 7.8% in 2024 to $989.8bn, and another 6.8% in 2025 to $1.1trillion, driven…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…
BHF ‘Til I Died’ posters pay tribute to young footie fans
The British Heart Foundation is using the imminent kick off of the UEFA European Football Championships to commemorate the lives…
UK and Canada join forces to probe 23andMe breach
The UK and Canadian data regulators are joining forces to launch an investigation into the October 2023 data breach at…
Industry steps up campaign to demystify political ads
The advertising industry is renewing its awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads…
SME retailers plot £1bn action against ‘abusive’ Amazon
A group of independent British retailers has launched what is claimed to be the biggest ever retail class action in…
MSQ drafts in M&C chiefs for data-driven sports agency
MSQ is launching a global sport and entertainment agency group, powered by a proprietary data and insight tool – Tribes…