DMA boosts fight to finally clear up ‘legitimate interests’
The DMA is ramping up its campaign to finally overcome widespread confusion over the use of “legitimate interests” for marketing…
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Ocean opens DOOH network at Battersea Power Station
Brands gunning for well-heeled consumers are being targeted with the expansion of Ocean Outdoor’s premium full motion digital out of…
Germans back fight against ChatGPT data inaccuracies
The Germans have given Austrian Max Schrems’ fight against ChatGPT a major shot in the arm by backing his claim…
Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…
Job hunting marketers warned: ‘Don’t forget the basics’
ChatGPT might be dominating the headlines but marketers looking to get a new job will need far more rounded and…
Petition against DWP spying in Data Bill nears 200,000
Nearly 200,000 people have signed a petition calling on the Government to ditch its plans to spy on bank accounts…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Tesco top marketer Botton exits after 8 months in role
Tesco’s group customer director Emma Botton has stepped down from her role, just eight months after effectively taking over from…
Social now top ad channel as brands ignore privacy fears
Social media giants have shrugged off major concerns over their privacy policies – typified by huge fines for Facebook, WhatsApp,…
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…