Brands ‘flying blind’ on AI execution as skills crisis bites
The UK marketing industry may have embraced AI tools faster than any other sector but deep-rooted data skills shortages –…
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Customer acquisition success still hinges on data quality
Marketers’ unshakable confidence in their customer acquisition strategies has been reinforced by new figures which reveal more with nine in…
HH Global swoops for retail activation firm Displayplan
HH Global is beefing up its retail offering by snapping up international activation business Displayplan, which specialises in design engineering…
ICO warns businesses over illegal use of biometric data
Companies which use biometric data to monitor employee attendance have been given a shot across the bows following an intervention…
‘Overwhelmed’ marketers using over 50 tech platforms
Marketers’ near obsession with jumping into bed with the latest tech might be well-documented – having dumped big data to…
Mail attention, engagement and conversion soar in Q4
The humble mailshot has come to the rescue of the embattled retail industry, delivering significant commercial returns during the run-up…
Fashion and beauty rule as Gen Z ‘grow up, calm down’
Marketers looking to get under the skin of Gen Z consumers might need to rethink their targeting strategies, with a…
Because you’re worth it: L’Oréal unveils AI beauty tool
Beauty giant L’Oréal is launching a new AI-driven platform which it claims offers “hyper-personalised” communication with each customer based on…
Retailers ‘must use loyalty data to boost CX or risk it all’
Retailers might be “going gangbusters” in their quest to get consumers to sign up to loyalty scheme member-only pricing but…
M&C Saatchi drafts in former C4 chief as group CEO
M&C Saatchi has confirmed that former Channel 4 chief marketing officer Zaid Al-Qassab has been recruited as group chief executive,…