Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…
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Gen Z plan to spend their way out of doom and gloom
Generation Z consumers are primed to buy more, pay more and spend more than any other generation across multiple product…
Ransomware victims who pay up are nearly all hit again
The danger of paying out an online ransomware demand has been exposed by a new study which reveals nearly eight…
Motorpoint straps in the7stars for UK media business
Motorpoint, the used car dealership, is aiming to drive expansion, enhance awareness, and broaden its reach with the appointment of…
Online ad issues continue to be major turn-off for CTV
Brands might be ploughing spend into connected TV but the medium is still suffering from many of the issues online…
Gamers ‘attacked as Fortnite firm suffers data breach’
Epic Games, the company behind the online multiplayer shooter game Fortnite, has reportedly suffered a major ransomware attack, with a…
27-year-old plots launch of international agency group
A new agency group, backed by an investment fund and spearheaded by a 27-year-old media and tech entrepreneur, is aiming…
B&Q hammers home that Leap Day is a DIYer bonus
Leap years might be nothing but a pain in the backside for many but B&Q is calling on DIY fans…
CMOs ‘must tackle job loss fears as tech jitters soar’
Fresh evidence has emerged of the potentially devastating effect of the rise of technology in the marketing industry, with nearly…
New book urges industry to build a sustainable future
Advertising and marketing professionals are being spurred on to seize the opportunities of the sustainable economy and play a critical…