Ex-British Gas chief to lead Sagacity expansion plans
Data consultancy Sagacity has appointed former British Gas managing director and current non-executive director Ian Peters as chairman, to lead…
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Subscription services fight off fatigue as Netflix soars
Fears that consumers would be ditching subscription services in their droves have proved wide of the mark with Netflix sales…
Heinz ordered to dump ‘misleading’ Free Dayz Out ad
Heinz Beanz has been crushed by the ad watchdog over a bungled campaign promoting its “Free Dayz Out With Every…
Marketers ‘must invest in creativity to get AI to shine’
Marketers and their agencies might be adopting generative AI tools at breakneck speed but the quest for deeper, more valuable…
Man Utd signs deal to boost fans’ online shopping CX
Manchester United FC might be struggling to return to the glory years of Alex Ferguson’s reign but the club is…
Amazon hit by €32m fine for ‘excessive’ staff monitoring
Amazon’s staff surveillance techniques – branded “bruising” by the UK GMB union – have sparked a €32m (£27m) fine in…
mSix&Partners jumps aboard Thameslink media brief
Govia Thameslink Railway, the UK’s largest train franchise, has appointed mSix&Partners as its new media agency of record, following a…
Industry urged to forget graduates and hire for skills
The marketing and advertising industry must ditch its obsession with hiring graduates in favour of adopting a skills-based approach, as candidates who possess…
Asda rolls out expansion of retail media with SMG deal
Asda has appointed a new retail media partner as part of plans to expand its media network in more stores,…
LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…