Costa hires industry stalwart Angrand as global CMO
Costa Coffee has recruited a new global chief marketing officer as part of the company’s plans to ramp up its…
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Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…
What’s in store for 2024… for these five key trends?
With the new year well under way, there are five key trends which I believe will have a major impact on the…
DfE urges Brits to ‘skill up’ with M&C Saatchi campaign
The Department for Education (DfE) is ratcheting up its drive to inspire young people, adults and businesses to make the…
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
Regulator wades into row over ‘data snooping’ by DWP
Information Commissioner John Edwards has stepped into the row over plans to give the Government powers to snoop on benefit…
Nuisance call complaints soar 60% as rogues return
The Information Commissioner’s Office 25-year battle against rogue marketers is still failing to silence the barrage of nuisance calls and…
Xavier Rees quits Havas to take up AMV Group top role
Xavier Rees’ meteoric rise through the advertising industry has reached new heights with the Havas Creative group CEO returning to…
British Army recruitment ad aims for OOH 3D knockout
The British Army is aiming to bring in new recruits with a heavy hitting campaign fronted by England boxing champion…
What’s in store for 2024… for the attention economy
New ideas are prone to initial bursts of innovation and fragmentation – usually followed by a natural shift towards standardisation…