Brits refuse to rein in spend on Black Friday bargains
Contrary to popular belief – a fair few predictions – UK consumers will not be letting the ongoing cost-of-living crisis…
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CMOs ‘must educate CEOs on true value of marketing’
Chief marketing officers are being urged to follow the mantra of “education, education, education”, to build stronger ties with their…
AI Safety Summit: EY opens global push for AI platform
EY, one of the biggest professional services companies in the world, is launching marketing campaign, designed to promote its new…
Marketers seek blue sky solutions to battle dark clouds
Marketers are thinking “outside the box” in response to the UK’s current economic slump and, rather than cutting back, almost…
Very, Duracell, Argos, Asda and M&S kick off Xmas blitz
The Christmas advertising bunfight has kicked off in earnest today, with new campaigns featuring flamingos, bunnies, disco divas, and the…
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
AI Safety Summit: SMEs call for new laws to fight abuse
As the inaugural AI Safety Summit kicks off today, the DMA is urging the Government to use existing legislation to…
AA/WARC report reaction: Yet another cautionary tale
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that the industry is holding its own in challenging times,…
Iris gobbles up more KP Snacks to bag McCoy’s task
KP Snacks has appointed Iris as lead agency for crisp brand McCoy’s with a brief to deliver a new brand…
Two-thirds of Brits say mail attracts undivided attention
The days of the mass mailshot may be long gone as brands adopt a more strategic approach but amid the…