The Specialist Works hands chief executive role to Parry
Media agency The Specialist Works and parent company What’s Possible Group have appointed Parry Jones as chief executive, with former…
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Govt paints grim picture of future as AI Summit looms
Generative AI – the technology that marketers are embracing in their droves – could increase the risk of cyber-attacks, trigger…
ICO insists it is ‘here to help’ in fight against shoplifting
The Information Commissioner’s Office has responded to calls from the retail industry to help tackle the growing problem of shoplifting,…
Financial crisis ‘is more stressful than Covid for CMOs’
Nearly three-quarters (74%) of marketing chiefs reckon the economic turbulence of the past six months has been more stressful than…
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…
Wealthy women ‘buy luxury brands as self-indulgence’
Luxury brands are being forced to rewrite their marketing rulebook on the back of a rise in wealthy women buying…
Call for Govt action to build workforce fit for the future
The Government is being urged to launch a national body to gather labour market intelligence to inform education and skills…
Retail media: From shopper marketing to $141bn sector
The exponential growth of retail media looks set to continue despite the economic turmoil, with global spend poised to reach…
JD Sports rolls out first loyalty club in 40-year history
Sportswear fashion retailer JD Sports is expanding its use of data-driven marketing by launching its first ever loyalty programme, which will…