Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
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Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Retailers urged to use rewards to build ‘true brand love’
Brands must use incentivised loyalty – based on offering discounts and rewards – as a launch pad to build “true loyalty” and brand…
UK firms still in dark over new cyber security measures
Three-quarters of UK organisations have yet to complete preparations for a new EU directive that will enforce robust cyber security…
Brits get creative for Xmas but booze is a ‘must have’
The financial squeeze is forcing Brits to get creative in their festive shopping plans, with many selling possessions in order…
Kin + Carta set for £203m deal with private equity firm
Kin + Carta, the former print giant turned digital transformation consultancy, has accepted a private equity takeover offer valuing it at…
Red faces at ICO as Clearview AI overturns £7.5m fine
The Information Commissioner’s Office has suffered an embarrassing defeat at the First-Tier Tribunal after it ruled the regulator did not…
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
Cadbury Dairy Milk runs first ‘glass and a half’ radio ads
Cadbury Dairy Milk is launching its first ever audio ads celebrating real life moments of generosity as part of its…
Just Eat starts AI pilot for data-driven personalisation
Global delivery platform Just Eat is launching trials of an artificial intelligence powered chatbot that will enable customers to build…