Invisible Generation: Just 4% of people in ads are 60+
The evidence continues to pile up that brands are overlooking older consumers and missing out on a lucrative audience, with…
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Rise of ‘sex pest texts’ fuels ICO data security warning
UK businesses are being urged to tighten up their data security and governance procedures after a rise of “over-friendly customer…
Lionesses get ‘Burger Queen’ tribute as TV viewers soar
While the country and the England women’s team might be trying to hard to forget yesterday’s FIFA World Cup Final…
Meta calls staff back to office for three days – or else
Facebook, WhatsApp and Instagram parent Meta has warned staff that they must return to the office for at least three…
Saatchi creative duo join MRM to work on major brands
MRM UK is beefing up its top creative team with the appointment of Saatchi & Saatchi London and Argentinian duo…
Brits dismiss AI fears as long as they see the benefits
UK consumers appear to be ditching their concerns about the rise of artificial intelligence, as long as it provides personalised…
‘Soft skills more vital than tech expertise’ for AI gains
Business chiefs have claimed that 40% of their workforce will need to be reskilled within 36 months in order to…
Sky bigs up five winners of the £2m Zero Footprint Fund
Sky has revealed the winners of the third Sky Zero Footprint Fund, which dishes out £2m worth of advertising and…
Charities embrace tech to combat cost of living crisis
The days when charities relied heavily on the “collection-box rattlers” appear to be over, with organisations increasingly using technology to…
RSPCA reunites with AMV 30 years after ‘pile of dogs’
The RSPCA has appointed AMV BBDO to spearhead a new marketing campaign which will aim to “rally humanity for animals…