AA/WARC Report reaction: Lights, camera, action
New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by…
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Barbie to the rescue as spend forecasts are revised up
The advertising and marketing industry continues to show huge resilience in the face of economic gloom, with an upgrade in…
Brits give brands two strikes and out but a call can help
When it comes to a bad brand interaction, Brits are more likely to vote with their feet when they are…
Shrimp gag flags Hellmann’s role in a summer Barbie
Hellmann’s is the latest brand to jump aboard the Barbie movie bandwagon with a new tongue-in-cheek campaign running across the…
Govt warned AI ‘light touch’ will cause weighty issues
The Government must have an urgent rethink on its proposed “light touch” regulation of artificial intelligence in the UK, due…
‘Pleasurable moment’: Reckitt hands Durex to McCann
Reckitt has jumped further into bed with MRM and McCann Worldgroup by slipping the agencies yet another huge slice of business, briefing…
UK firms forced to pay £3.2m as hackers go phishing
The average cost of a data breach for UK businesses is a whopping £3.2m, coming in at £128 a record,…
Mona Lisa takes a break in new EasyJet European blitz
British tourists may be fleeing wild fires across the Greek islands in their thousands but EasyJet is aiming to lighten…
Sagacity unveils embedded ‘rapid’ data cleaning tool
Data consultancy Sagacity Solutions is launching a new embedded cleansing tool for customer data within Microsoft Dynamics 365 and Shopify,…
Govt plans new laws to stamp out harmful online ads
The Government has finally revealed plans for a major crackdown on paid-for online ads in an effort to combat the…