Betting firms gamble on data science to stop the rot
As William Hill Group becomes the latest business to be whacked in a major crackdown on industry failings, the betting sector…
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Pressure soars as data becomes a victim of its success
The meteoric rise of data and analytics has become something of a poisoned chalice for chief data officers and their…
Whatever happened to the pandemic’s ‘new normal’?
Just over three years ago, when the UK’s first national lockdown was ordered, marketers were predicting a “new normal”, arguing…
M&S signs commerce deal to boost third-party sales
Marks & Spencer has signed a deal with one of the world’s largest commerce networks to enhance customer experience as…
VCCP launches spin-off to tackle employment crisis
VCCP Group is aiming to help companies to attract and retain talent by unifying the brand and employee experience with…
Brands warned ‘shiny happy ad campaigns’ won’t wash
Brand owners are being urged to “cut the crap” in their marketing, amid claims that consumers’ rose-tinted glasses are off,…
Data reform law ‘on track’ to be passed by the autumn
MPs will get the first chance to have their say on the UK Government’s data reform plans next month, with…
lHG appoints VMLY&R unit to run hotel inclusion drive
InterContinental Hotels & Resorts has appointed a dedicated VMLY&R unit to develop world-class inclusive guest and colleague experiences across its…
Online ‘signal loss’ triggers rise in contextual targeting
UK advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent by ploughing more…
TfL ad blitz urges passengers to Stand Against Hate
Transport for London is aiming to promote its zero tolerance approach to all forms of abuse on its network through a…