Eurostar hires two shops to roll out pan-European ads
Eurostar Group has appointed two DDB agencies to lead its advertising and marketing account, following a competitive pitch handled by…
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British children at risk of being the AI dunces of Europe
The Government will have to go back to school – quite literally – to achieve its aim of making the…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…
Cyber security industry set to soar past £1bn this year
High-profile ransomware attacks, including the recent Royal Mail breach, are pushing up the value of the cyber security industry, which…
Easylife slashes £1.3m data fine by 80% after appeal
Home shopping group Easylife has managed to slash its £1.3m fine – imposed by the Information Commissioner’s Office in October…
Where are you? Data woes leave customers in the lurch
The Covid pandemic may have triggered a rise in the number of digital channels that consumers can use to contact…
Budget: Business chiefs call for less talk, more action
Depending on who you listen to Chancellor Jeremy Hunt’s Budget is either a “£4bn tax giveaway for the rich” or…
Missing chef ‘hounded’ by TV Licensing in data cock-up
BBC TV Licensing has been hit by a major data governance row after it has emerged that missing chef Claudia Lawrence –…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…