‘Thrilled’ Peter Andre dishes up Beyond Meat activity
Vegan brand Beyond Meat is aiming to tap into “Veganuary” mania by urging Brits to take a step towards a…
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REaD Group name axed in Sagacity Solutions rebrand
REaD Group, one of the UK’s best known data marketing and insight brands in operation since 1991, has been rebranded…
Forget tech, soldiers are real heroes, says Army job ad
The British Army is launching its annual January recruitment drive – the second instalment of “Nothing can do what a…
Brits swerve financial squeeze as spending holds firm
Businesses might be bracing themselves for a challenging 12 months but consumer card spending data from the past year signals that it…
Quorn chases chicken lovers with new year campaign
Quorn is aiming to tap into the annual “new year, new you” health stampede with a marketing campaign designed to…
Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
Where will we be in 2023… with marketing spend?
This time last year, the UK marketing industry was still on course to achieve the fastest advertising recovery from Covid…
Where will we be in 2023… with data privacy reform?
Anyone expecting the Government to implement its planned data reforms any time soon could be in for a disappointment as,…
Where will we be in 2023… with the skills shortage?
In the first of a series of articles, Decision Marketing looks at the major issues facing the UK marketing industry…