2022 Creative Review of the Year: The 10 that hit 10
Once again, it is the time of year for reflection; looking back on 12 months of advertising and marketing campaigns…
News
Butt nasty: Keep Britain Tidy ad fights fag end scourge
Keep Britain Tidy, the environmental charity that can trace its roots back to the 1950s, is launching its first TV…
Brits far more likely to open a mailshot than an email
Email might still be the channel of choice for brand owners but almost two-thirds (62%) of UK consumers say they…
The year ahead: Fundraising is a marathon not a sprint
The pandemic has shown just how essential charities are within the community, and in such turbulent times they have faced…
Marketers’ woes deepen as internal comms fall short
The new year might be approaching but senior marketers are facing the same old issues, with limited budgets and a…
Rated People ad for builders hits a bum note with ASA
Checkatrade’s main rival Rated People has shot itself in the foot after being battered by the ad watchdog over a…
Merkle builds data solution to tackle human trafficking
Human trafficking prevention charity Stop The Traffik has implemented an advanced analytics solution provided by data-driven customer experience management agency…
The year ahead: Driving the adoption of AI applications
The concept of modern-day artificial intelligence might have been around since the 1950s – even earlier, according to some –…
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
Beginning to look a lot like Xmas? Forget it, say Brits
Retailers might have been urging customers to start their festive shopping in the summer but many Brits are leaving it to…