WARC/AA report reaction: Time for ‘smart marketing’
While the Qatar World Cup might have its knockers, for the advertising and marketing industry the global competition is set…
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Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…
Govt names companies for £2bn big data framework
Kin & Carta, CACI, Accenture, Capgemini, PwC and Google are among a group of more than 40 tech companies which…
ICO launches pre-emptive strike against emotional AI
The Information Commissioner’s Office has warned firms over the use of “emotional analysis” technologies, claiming it will come down hard…
Age UK appoints agency for new advertising strategy
Age UK has appointed agency Neverland to develop a new advertising and marketing strategy to highlight the charity’s role and…
Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
FCA on alert as big tech firms expand financial services
City regulator the Financial Conduct Authority is launching a consultation on the potential harms – and benefits – of Amazon,…
Uber expands ad business and targets $1bn in revenue
Uber is planning a global expansion of its advertising division, led by former Amazon executive Mark Grether, as part of…
Jack Daniel’s picks Iris for ‘Make It Count’ digital brief
Brown-Forman whiskey brand Jack Daniel’s has handed its UK digital marketing account to Iris with a brief to evolve and…
Data industry urged to take action for greater equity
The data industry needs to up its game on diversity and inclusion and “take action for greater equity” or risk…