Global marketers bullish on strategy despite cutbacks
On the eve of the Q3 IPA Bellwether Report, the majority (76%) of B2B marketing directors globally are optimistic about…
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Marketers plot metaverse budgets, public still clueless
Marketers might be gearing up to plough their budgets into the metaverse but they admit consumer education is needed, with…
WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…
Brands must embrace ‘life-centric’ approach to thrive
Brand owners are being urged to ditch the customer-centric approach in favour of life-centric strategies – which recognise consumers’ paradoxical…
Royal Mail under fire as price hikes are brought forward
Royal Mail is risking the wrath of the direct mail industry – as well as the sector’s long-term future –…
Brits turn to jumpers and sarnies to save up Xmas cash
The UK Government might finally be attempting to fill the £50bn black hole in the country’s finances but consumers are…
Merkle hires chief operating officer for EMEA region
Dentsu-owned technology-enabled, data-driven agency Merkle has appointed a new chief operating officer for the EMEA business, charged with implementing technology-based…
New digital platform to tackle illegal adtech consent
Three global digital marketing chiefs – led by a former Unilever legal counsel – have launched a digital data compliance…
Acxiom joins forces for launch of Media Data Platform
IPG-owned data company Acxiom has joined forces with Treasure Data and Kinesso to launch a platform that will overlay brands’ first-party…
EssenceMediacom beats Zenith to retain Tesco media
EssenceMediacom has won its bid to keep hold of the Tesco media planning and buying business – covering the UK…