Spag bol all round as Lucky Generals scoops Napolina
Napolina, one of the UK’s top-selling Italian cooking brands, has appointed agency Lucky Generals as creative partner to drive the…
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Unexpected voice in bagging area? Tesco hunt goes viral
Tesco might just have bitten off more than it can chew after launching a TikTok campaign to find a customer…
Marketers urged to learn from Vodafone to fight slump
UK marketers should follow the example set by the team at Vodafone – as well as those at HSBC, Shell…
Mobile gaming ads battered for portrayal of women
Marketers might view mobile phone gaming as the future but many of the firms behind the games appear stuck in…
Ikea launches Collect Near You trials in Tesco car parks
Ikea is embracing the Tesco mantra of “Every Little Helps” by allowing customers to collect their flatpack furniture from dedicated…
Toys ‘R’ Us UK back online, just in time for festive shop
Toys ‘R’ Us is returning to the UK market as an online-only business – four years after closing all of…
Fresh Royal Mail strikes spark fears of Xmas mayhem
Brand owners, charities and online shopping firms face serious disruption to their Christmas marketing plans following a major escalation of…
Bet365 kicks off major overhaul of CRM operations
Bet365 has ramping up its customer marketing, with the gambling company appointing its first third-party vendor to handle CRM operation by…
School girls need data science education from early on
Schools are being urged to do more to promote careers for women in data science as early as possible in…
Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…