Ikea launches Collect Near You trials in Tesco car parks

Ikea is embracing the Tesco mantra of “Every Little Helps” by allowing customers to collect their flatpack furniture from dedicated zones in the car parks of larger supermarkets, in a move designed to provide customers with more ”convenient and affordable” collection services.

The move is an expansion of Ikea’s existing Collect Near You offering and will be free for orders over £200, or £10 for all other orders.

The Tesco scheme will launch in Blackburn on October 10, followed by a rollout of six further pilot sites in Doncaster, Cambridge, Dereham, Bolton, Stockport, and Liverpool later this year.

When placing an order online, customers will go through the usual checkout option and select the Collect Near You service for their local Tesco.

Following Ikea click and collect signage within Tesco carparks, customers will arrive at a designated pick-up point at their chosen date and time, and meet with a delivery driver and vehicle who will hand their order.

The business is currently trialling the concept in Denmark and Portugal and Ikea said its pilot with Tesco will initially run for six months.

Ikea UK & Ireland fulfilment and multichannel network manager Julie Carr said: “We are proud to be collaborating with Tesco to test-and-trial more convenient, accessible, and affordable collection services in the UK across a number of key locations.

“This collaboration recognises that in an ever-changing retail environment, there is an opportunity to work together to bring Ikea closer to many people.”