TMW nets brief to breathe new life into the high street
TMW Unlimited has been appointed by heritage body Historic England, following a competitive pitch, with a brief to deliver an…
News
Just 0.02% of data protection complaints faced action
The Information Commissioner’s Office might talk a good game when it comes to being tough and protecting consumers but its…
Data insights now driving nearly all digital marketing
Digital marketing is no longer driven by the “smoke and mirrors” ethos, with nearly three-quarters of brands embracing insights derived…
ICO forced to slash fine for DSG after losing appeal
The Information Commissioner’s Office has suffered a significant defeat in the UK courts after being forced to slash its fine…
New tool provides insight into UK cost of living crisis
Marketers having sleeping nights about how they can adapt their activity during the cost of living crisis are being offered…
Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
Brave brands riding out storm with buoyant budgets
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
Adam & Eve signs deal with data science agency Track
Adam & Eve DDB Group is beefing up its customer experience and data science capabilities by striking a partnership with…
Kin + Carta Americas boss takes over as Schwan retires
Kin + Carta, the print giant turned digital transformation consultancy, has promoted its Americas boss Kelly Manthey to group chief…
Subscription services braced for major exodus in H2
Subscription brands are being urged to overhaul their payment options amid claims the cancellations seen so far are merely the…