Decision Marketing Data Clinic: Targeting home movers
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
News
Ad offering ‘Black Friday boob job’ flattened by ASA
Cosmetic surgery provider Transform Medical Group – which operates under the strapline “Go Beyond Beautiful” – has been battered for…
Whistleblower claims trigger GDPR probes into Apple
An Apple whistleblower, who was sacked for leaking confidential information after raising privacy concerns as well as claims of sexism…
Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
Omnicom signs deal with ‘shoppertainment’ start-up
Omnicom, whose agencies include Rapp, TBWA, DDB and OMD, has struck a deal which will enable its clients to embrace…
HQS Wellington fires off mail blitz ahead of reopening
HQS Wellington, the former warship which acts as both a visitor attraction and the HQ of the Honourable Company of…
Firms still struggle to get actionable insights from data
Marketers might be ploughing ever more spend into digital channels but the vast majority have little confidence in the data…
Virgin Media O2 recharges Volt blitz for major activity
Virgin Media O2 is launching the next phase of its ‘Volt’ integrated brand campaign to drive awareness for its joint…
Marketers abandon martech to grab the next big thing
Marketers’ obsession with the latest gizmo is showing no sign of abating, with many jumping on to the next piece…
Marketing ‘one of the most stressful jobs in the world’
Independent clinical testing specialist London Medical Laboratory has confirmed what all marketers have long suspected; working in the sector is…