Marketing and data salaries soar as demand rockets
Marketing and data professionals have emerged as the financial winners in the immediate aftermath of the pandemic, witnessing some of…
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Global marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
ICO claims FoI is a priority as criticism of delays grows
The UK’s Freedom of Information (FoI) laws are being undermined by a lack of resources and Government departments obstructing lawful…
‘Furry friends’ aim to grab attention for BT cyber push
BT is taking a novel approach to raise awareness of the risks posed to UK businesses by cyber-attacks, shunning dire…
Dutch streaming firm buys Peter Gabriel data business
Bath-based data science, analysis and machine learning specialist The Filter, which was co-founded by musician Peter Gabriel, has been acquired…
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
‘Untrustworthy’ BNPL services pounded by customers
The consumer stampede for buy now pay later services might have already raised more than a few eyebrows, fuelled by…
AR or bust: JSYK Gen Z think immersive retail is dope
Love ’em or loathe ’em, Generation Z consumers are the driving force behind a shift towards more immersive shopping experiences,…
ASA fails to see the joke in Google Taskmaster TV ads
Google UK has been spanked by the ad watchdog over two TV ads which used the same format as the…
Havas boosts data-driven offer with Search Lab deal
Havas Group is continuing to bolster its digital and data credentials with the acquisition of integrated performance marketing agency Search…