Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
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Currys unveils first UK loyalty club in brand relaunch
Currys has launched its first ever UK loyalty scheme, offering customers access to discounts and benefits, in a move that…
‘Meditating’ Salesforce ad swerves offensive complaints
An ad for CRM giant Salesforce, which featured a woman overcoming her noisy working from home environment by levitating off…
Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Creative production studio Brave Spark joins MSQ fold
Marketing group MSQ has made its third acquisition of the past 12 months by swooping for award-winning creative production studio…
Network Rail targets workers with ‘Brighter Journeys’
Network Rail, the organisation which owns, operates and develops Britain’s railway infrastructure, is now attempting to smooth passengers’ return to…
‘Greenwashing’ hits print industry and vulnerable, too
Brand owners’ are using false environmental claims to get customers to switch away from paper to digital communications, in a…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Google DeepMind faces UK class action over health data
Google is facing yet another class action in the UK, this time over the controversial deal which saw its DeepMind…
Pets at Home installs in-store video tech CX platform
Pets at Home is aiming to give customers the in-store experience from the comfort of their own homes by installing…