Ingenuity secures three top hires and procurement deal
New business consultancy Ingenuity has unveiled a raft of strategic appointments and a partnership with marketing procurement consultancy Don’t Forget…
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Irish ‘helped Facebook create GDPR consent loophole’
The Irish Data Protection Commission has been accused of aiding and abetting Facebook to develop a “GDPR bypass”, allowing the…
Covid behaviour sticks as shoppers plot online Xmas
Despite widespread cynicism, it seems many people are hanging on to behaviours they adopted during the height of the Covid…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Govt warned over plans to scrap human review of AI
Government plans to scrap human review of automated decisions made by AI – including recruitment and loan eligibility – could…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
Skills shortage could bring online shopping to its knees
UK consumers may already battling with fuel shortages, sky-high gas prices, an HGV driver crisis and empty shelves but online shopping…
Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
Footballers cry foul over ‘abuse’ of performance data
Hundreds of professional footballers are threatening to sue major betting, entertainment and data collection firms over what they claim is…