Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…
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Businesses claim ESG issues are just marketing puffery
Most businesses continue to behave as if environmental, social, and governance (ESG) issues are just a sideshow, with many believing…
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
New horizon for metaverse: Facebook plots rebranding
Facebook is understood to be planning to relaunch under a new umbrella brand within days, which would not only house…
NHS Blood & Transplant blitz to tackle donor shortfall
NHS Blood & Transplant is launching its first blood donor recruitment campaign since the outbreak of Covid-19 as part of…
John Lewis ad fuels hundreds of complaints to watchdog
The Advertising Standards Authority has been inundated with complaints over John Lewis’ Home Insurance ad, which, depending on your stance,…
BrewDog issues ‘gold plated’ apology as ASA snarls
BrewDog has issued an uncharacteristic apology over the mistakes it made for the “solid gold” beer can promotion – in…
Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
‘Old school’ digital strategies holding back marketers
Marketing teams are being held back by outdated digital experience strategies, with nearly a quarter (23%) of UK marketers admitting…