Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
News
Saga champions ‘discerning, sharp and savvy’ over-50s
Saga, the UK’s specialist in products and services for people over 50, is aiming to change the way people think…
VCCP heads to the Potteries to tap into local talent
VCCP is opening its first UK office outside London in Stoke on Trent – claimed to be the birthplace of…
Soul signs deal to join Mission Group agency network
Customer engagement agency Soul has secured a deal to become part of the Mission Group, the business which owns 15…
Scale-up investments stifled by lack of marketing skills
The UK skills crisis might have hit forecourts, care homes, supermarket shelves and even McDonald’s milkshakes but it seems marketing…
Advertising Association picks Tesco chief as president
The Advertising Association has appointed Tesco chief customer officer and executive sponsor for diversity and inclusion Alessandra Bellini as its…
To BCC, or not to BCC – ICO fine answers the question
Companies which fail to provide adequate training to staff on bulk email practices – which can lead to unsecure use…
Tesco customer data ‘not affected’ as hackers strike
Tesco has moved swiftly to reassure customers that there is “no reason” to believe any of their personal data has…
Ofcom forces networks to cut off rogue calls at source
UK telecoms regulator Ofcom is planning to ratchet up its battle against so-called nuisance calls by attempting to cut them…
WPNC promotes Nesh Soni to lead digital marketing
Integrated agency WPNC has promoted Nesh Soni to the role of head of digital marketing, two years after he joined…