Asda data insight platform targets shoppers and brands
Asda is implementing a new data insight platform to enable the UK supermarket giant and its FMCG suppliers to boost data-driven…
News
Data issues ‘stifling efforts to improve personalisation’
Personalisation might be viewed as the holy grail of marketing – perfectly fitting the right time, right place, right audience…
For Meta or worse? Facebook reveals major rebrand
At last the wait is over, with Facebook boss Mark Zuckerberg revealing the social media giant will change the name…
Too many chiefs? Nah, C-suite roles take off in Covid
Some might bemoan the fact that there are always too many chiefs and not enough workers but chief marketing officers, chief…
Uncommon CX division lands BA loyalty account prize
Uncommon Creative Studio has plucked the British Airways advertising and CRM account from WPP in a major coup for its…
Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
Finance watchdog outruns ASA to ban John Lewis ad
The financial services watchdog has shown it has a sharper teeth – and faster legs – than its advertising counterpart…
Young kids ‘lap up’ betting ads on esports platforms
The gambling industry has been accused of making its online advertising vastly more appealing to children than adults, especially on…
Pandemic boosts martech sector threefold to $344.8bn
Marketers might bemoan their martech systems as too complex – or even inefficient – but the global market is now…
Trade bodies call for Govt to fund their industry training
Advertising and marketing industry bodies have welcomed Government plans for additional funding for skills development – set to be confirmed…