All forms of discrimination rife in marketing industry
Age, gender and racial discrimination are still alive and kicking marketing professionals where it hurts, and, despite the best efforts…
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Deaf, dumb and blind brands pooh-pooh CX feedback
Outstanding customer experience (CX) might well be one of the key drivers of purchasing decisions and long-term brand loyalty but…
TikTok communities ‘play key role in buying decisions’
It seems that TikTok is not just a site where users mess about all day, making “whacky” videos to entertain…
Virgin Media O2 unveils first joint campaign by VCCP
Virgin Media O2 is launching its first joint proposition since the £31bn mega merger earlier this year, with an integrated…
Discord of the Ring: Court rules against Amazon device
Amazon has urged customers who have installed its Ring doorbell – which it is claimed helps to keep burglars, chancers…
Man Utd raids N Brown to sign first data science chief
Manchester United has raided online shopping giant N Brown Group for its latest signing, bringing in Dominic Jordan as the…
Chris Ward steps down from Klive for a new venture
Klive co-founder and chief executive Chris Ward is stepping down after nearly four years at the business, which was launched…
Reach eyes data boost with John Lewis chief on board
Reach, the company behind the Mirror, the Express, the Star, and a raft of regional press, has signalled its intention…
Marketers fear being fingered by ‘greenwashing’ rap
Marketers are increasingly getting the heebie-jeebies over working on sustainability campaigns due to fears that their company or clients will be accused…
Former Kantar Euro chief joins MSQ’s expansion drive
Agency group MSQ is continuing its seemingly relentless pursuit of growth by recruiting former Kantar European CEO of consulting Bart…