Most data professionals ‘still lacking the basic skills’
Data skills are considered more important than ever in business, but less than a quarter (23%) of data professionals –…
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‘Strong, slim and sexy body’ Powerfit ad gets battered
Anyone looking to shift the “lockdown lard” might want to take ads for the Powerfit from JML with a pinch…
Call blocking firm hit with £170,000 fine for TPS abuse
A Hove-based company has been battered for making nearly 200,000 unlawful marketing calls to people to sell them a call…
Cancer Research UK hands MSQ data-led digital brief
Cancer Research UK has handed its digital marketing creative account to MSQ, as part of the charity’s new data-led approach…
Ditch murky data capture and give us control, say Brits
The days of companies using “smoke and mirrors” techniques to railroad consumers into handing over their online browsing data could…
VCCP CX boosts senior team with double appointment
VCCP’s dedicated customer experience arm, VCCP CX, has appointed its first ever chief executive as part of a double hire,…
Steve Harrison: Loony lefties have taken over adland
The “metropolitan elite” has hijacked the advertising industry to promote its progressive agenda, hectoring the mainstream and losing commercial effectiveness…
Industry supports launch of direct mail discount scheme
Royal Mail is launching a new initiative that offers its cheapest ever tariff for non-urgent mail items in a move…
Never too early for brands as Xmas countdown begins
The summer holidays might be in full swing, but greater consumer confidence in the return of the traditional Christmas is…
More than 1,100 scam ads reported to ASA since June
The Advertising Standards Authority and the online platforms it oversees are in an “arms race” against scammers, with the regulator…