Only loved up CMOs and CIOs make martech flourish
Marketing and tech chiefs are still failing to show the love, and, despite an “urgent need” for them to jump…
News
DMA quizzes students: ‘What Type Marketer Are You?’
The DMA is launching an initiative to coincide with GCSE results day and International Youth Day to boost its efforts…
ICO paves way for public sector to ramp up DM activity
Government departments and local councils could soon be ramping up their direct communications – promoting anything from healthy lifestyles to…
Partially addressed mail plan ‘offers finer targeting’
Brand owners are being offered a new insight-driven solution for partially addressed mail, which it is claimed enables them to…
M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
New Look embraces new tech for multichannel CX
New Look, one of the few fashion chains to have survived the Covid pandemic, is aiming to scale its online…
Deliveroo hires Amazon chief to lead tech and data drive
Deliveroo is beefing up its tech and data science operations by drafting in Amazon global supply chain chief Devesh Mishra…
Uncommon reunites DM agency chiefs for CX Practice
Uncommon Creative Studio, the ad agency launched in 2017 by three former Grey executives “for a time when the world…
Sainsbury’s data cock-up delays product recall email
GDPR might have been in force for over three years but still even the biggest brands are getting it wrong…
Rogues back on the phones as PECR gripes hit new high
Concerns that the UK could be hit by a fresh barrage of nuisance calls have been realised with the latest…