South Western picks Acxiom and Tealium to build SCV
IPG-owned Acxiom has joined forces with data management specialist Tealium to enable South Western Railway to improve the targeting and…
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Chastened BrewDog bows to ASA over fresh ad ban
BrewDog, the company which has gone from “the trouble starter, punkin’ instigator” to bully-boy employer, has also ditched the foul-mouthed…
Ladbrokes gets red card for BBH ‘gambling addict’ ad
BBH London’s first campaign for Ladbrokes – hailed at launch as portraying “the excitement, energy and anticipation of betting” –…
Data geeks forecast whether football’s coming home
With the country in the grips of Euro 2020 fever, it is hard to find an England supporter who does…
KFC marketing chief heads to checkout for top Asda job
KFC chief marketing officer Meg Farren is swapping fast food for cheap as chips shopping by joining supermarket giant Asda as…
Digital outdoor market ‘to be worth $55bn in 5 years’
The digital out of home advertising sector suffered more than most during the pandemic as consumers were forced to stay…
Lawyers claim victory as BA agrees data breach payout
British Airways has finally agreed to cough up compensation to thousands of customers affected by the 2018 data breach, according to the…
Brits vow to get out but big events remain a no-no
Claims that millions of consumers would abandon the high street for good as a result of the the pandemic have,…
Grey expectations: Oldies fiercely loyal to game brands
The well-documented rise in oldies playing video games has not been fuelled by the need to keep in touch with…
ICO heads to classroom to teach kids about data privacy
The Information Commissioner’s Office is going back to school in an effort to help children and young people understand the…