Pernod Ricard UK brings back Banks to spearhead team
Pernod Ricard UK has turned to luxury goods and drinks marketing chief Leanne Banks – a former brand manager at…
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Ocado launches online ad scheme and data platform
Ocado is aiming to woo more brand owners with a twin initiative that sees the retail giant roll out a…
Marketers call for tougher rules; do they mean it man?
Most marketers say they would welcome stricter regulation of the advertising industry, with just 26% of professionals reckoning the current…
Marketers ‘can’t wait for third-party cookies to die’
Google may have given third-party cookies yet another stay of execution but for the vast majority of marketers their demise…
TikTok faces double Dutch claim for payout of €3bn
TikTok might still be dazzling UK marketers but the Dutch are proving a harder nut to crack, with not one…
The Ark nets DMA accreditation in new audit process
Oxfordshire-based data specialist The Ark has become one of the first businesses to secure the DMA’s updated accreditation after passing…
London calling: ‘Biggest ever’ domestic push for capital
London is attempting to exploit Covid-enforced overseas travel bans with what is claimed to be the biggest domestic tourism campaign…
Targeted ads use ‘illegal surveillance’, lawmakers told
EU and US legislators are being urged to outlaw online targeting, amid claims it is actually “surveillance-based advertising”, with an international…
Insert tool offers brands free customer journey analysis
Mail Train Media, the inserts-based direct advertising solution from multi-channel retail group Scotts & Co, is to launch a media…
CMA action forces Google to delay demise of cookies
Google has revealed yet another stay of execution for third-party cookies, which will see the tech live on until late…