Oxfordshire-based data specialist The Ark has become one of the first businesses to secure the DMA’s updated accreditation after passing the industry body’s new compliance audit process.
Founded in 2003, The Ark is one of the leading firms in helping companies of all sizes combat identity fraud and ensuring that they comply with legal regulations including GDPR.
Its services include the National Deceased Register (NDR), one of the UK’s most accurate and reliable deceased identification files, and Re-mover Goneaways, which captures more than 90% of all movers in the UK.
All DMA members are subjected to a lengthy and evidence-driven process before receiving accreditation. In the case of The Ark, the industry body looked for evidence of its understanding of GDPR and how it was applied to the creation of identification files. It also focussed on the due diligence The Ark undertook for each data source it uses.
All data companies offering PII data have to undergo this audit once every three years.
DMA managing director Rachel Aldighieri said: “The updated compliance process ensures that DMA members continue to work to the highest standards, and that membership remains a badge of accreditation that can be trusted in a data-driven world.”
Ark managing director Martin Jaggard added: “Identity fraud is the UK’s fastest growing crime and with our existing products and those in development, we are in pole position to help our clients combat the threat.
“We are pleased the DMA has recognised The Ark as dedicated, responsible marketers. We have worked through the Covid-19 pandemic to ensure that our clients have received faultless service and look forward to their, and, indeed, our continued success.”
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