Vauxhall brand is as British as fish and chips, ASA rules
Vauxhall Motors has seen off a challenge to its assertion that the car marque has been a “British Brand since 1903”…
News
Concerns grow as nuisance call gripes hit four-year high
Fears are growing over a return to the bad old days of nuisance call bombardment with official figures showing consumer…
REaD Group signs InfoSum deal to boost data matching
Data and insight company REaD Group has signed a partnership with identity infrastructure provider InfoSum to make REaD’s UK-wide permissioned…
New digital regulator vows be ‘tough’ on US tech giants
The UK has officially launched the Digital Markets Unit, which ministers boast will be a “tough new regulator” to clamp…
‘Loadsamoney’ Brits plan to spend, spend, spend savings
Retailers are being urged to get in shape for consumers to splash the cash, with new figures claiming that Brits…
Call to relax laws on data sharing to boost the economy
The Government’s plan to put data at the heart of its economic growth strategy has been boosted by a new…
Waitrose appoints Emma Isaac to top marketing role
Waitrose has appointed former NatWest, Barclays and British Airways marketing chief Emma Isaac as its new head of brand marketing…
Three agencies battle it out to bag KFC’s direct account
KFC is holding a three-way pitch for its data-driven marketing account, with Havas, MRM and Rapp battling it out for…
Industry sees a chink of light at the end of Covid tunnel
Just over a year since the UK was plunged into its first Covid-19 lockdown, the data-driven marketing industry is finally…
Ecommerce to triple to $1.4tn as clothes sales go XXXL
The online home shopping market is set for a new wave of expansion on the back of the Covid pandemic,…