Decision Marketing at 10: The next 10 for tech and data
2020 has seen a digital gold rush. A shift in consumer behaviour prompted by the pandemic has caused a significant…
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Decision Marketing at 10: Who’s the poor relation now?
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Most want brands to inspire them – but not the Brits
As if the Covid pandemic has not piled enough pressure on businesses, brands are now being urged to be “inspirational”…
Revealed: The top three skills needed for digital jobs
Anyone seeking a new job in the digital marketing industry will need to brush up their skills in analytics, be…
Ça alors! French shun GDPR to clout Google and Amazon
As the UK Government talks a good game over plans to bring technology giants to heel, the French have once…
Marketers claim to be more thoughtful since pandemic
As brand owners obsess over developing an authentic brand purpose, it seems that in the meantime at least, they are…
Pension firm slapped down for 39,0000 unlawful calls
The Information Commissioner’s Office is continuing to round up the marketing cowboys by issuing its second fine in as many…
Brits don’t act on impulse when buying on the Internet
There is little doubt that consumers have woken up to the joys of ecommerce but this shift online is taking…
Online shopping surge puts marketing plans in disarray
The Covid vaccine might be ready for roll-out but coronavirus fuelled shifts in consumer shopping behaviour have caught marketers with…
Ikea to axe print catalogue as digital drive accelerates
Ikea is halting the presses on its print catalogue after 70 years of publication as part of the Swedish flatpack…