Anyone seeking a new job in the digital marketing industry will need to brush up their skills in analytics, be highly knowledgeable on how to get the most out of the Facebook or gen up on Agile project management tools to stand the best chance of landing that plumb job.
So says a new analysis of 1,000 vacancies within the sector, carried out by digital advocacy specialist PostBeyond and designed to cut through the jargon.
At the top of the list is a knowledge of analytics, especially Google Analytics and Adobe Analytics, which featured in 37% of the applications analysed. Positions that require these skills range from roles in data science and business intelligence to project management and data engineering.
The second most in-demand skill is “operating and communication with clients via Facebook”. According to the study this can mean anything from from posting updates and interacting with a brand’s customers and audience to the data analysis of how a user interacts on the platform.
While it is perhaps not surprising that Facebook is predominant in social media roles, it is also used within digital marketing with posts for products or services, or directing traffic to a brand’s website through PPC and sponsored posts.
The third third most in-demand skill is knowledge of software development and project management tool, Agile, mentioned in 35% of the 1,000 posts analysed.
Meanwhile, developer roles are the most skilled, with almost half (44%) of the posts analysed requiring skills within this sector, including Java, APIs, LINUX, Scrum and Python.
The second most skilled sector is digital marketing, with almost a third (29%) of the posts analysed mentioning a skill within this industry. Social media is the third most skilled sector, with over a quarter (26%) of job posts requiring a skill in this discipline.
PostBeyond marketing director Daniel Ku said: “It’s never easy sifting through job posts with industry-specific jargon. Through highlighting these skills that are in-demand, applicants will have the opportunity to call attention to the skills they possess – potentially making the hiring process easier for both the applicant and employer.”
A recent survey of over 2,000 professionals from CWJobs found that over half (55%) of non-tech workers are contemplating a career change, with nearly half (45%) of tech workers reporting that their company is currently recruiting for tech-based roles.
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