Lockdown 2.0: Marketers urged to embrace data insight
With the countdown to the UK’s second national lockdown well and truly under way, senior figures in the marketing industry…
News
Covid triggers surge in new online shopping businesses
Covid-19 may have fuelled the online shopping stampede, but it has also been the trigger for a surge in online…
Consortium sets up job advice scheme as cutbacks bite
A consortium of UK industry experts is launching a new initiative to get marketers back into world amid predictions that…
Industry demands clarity over ‘nightmare before Xmas’
The marketing and advertising industry has joined calls for greater clarity for businesses hit by the second Covid-19 national lockdown,…
Bury firm faces grave impact of making 15m rogue calls
The Information Commissioner’s Office may have let the adtech industry off the hook for the foreseeable future, but rogue claims…
Marriott hammers down GDPR fine from £99m to £18m
The Information Commissioner’s Office has finally settled its legal dispute with Marriott International over its proposed GDPR fine of £99m,…
GMA launches free ebook from the King of Killer Copy
The Global Marketing Alliance is channelling its inner Boris Karloff with a Halloween special from the marketing industry’s only horror…
ICO and Irish DPC ‘among the worst GDPR enforcers’
Fresh evidence has emerged as to why privacy groups have such a beef against the UK’s Information Commissioner’s Office and…
Boots owner retains WPP for global data-driven brief
WPP global boss Mark Read can breathe a heavy sigh of relief after Walgreens Boots Alliance decided to retain his…
Brands urged to tap data to fight ‘Blue Xmas’ forecast
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…