Daily Mail group hands DM brief to The Insert Company
Mail Metro Media, the commercial arm of DMG media and advertising home of Daily Mail and The Mail on Sunday,…
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DMA calls for extra help as Covid wipe-out fears grow
The DMA has added its voice to calls for a fresh package of support for the advertising and marketing industry…
‘Crafty Cockney’ hacker gets five years in US ‘rusty nail’
A British man, who who went by the online alias “Crafty Cockney” and was a member of a hacking gang…
Give data breach victims more power, ministers urged
The Government should activate a clause in UK legislation to give data breach victims stronger rights for legal redress against firms who lose…
Unlimited agencies steer YesAuto platform launch blitz
Chinese company Autohome is launching YesAuto, its online marketplace for new and used cars, in Europe this week with a…
Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…
Hard-up consumers demand more freebies and loyalty
Consumers are increasingly shunning non-essential purchases to spend their income on food and safety products, with Covid-19 ripping a giant…
Adtech breach widens, two years after first complaints
Two years since the first realtime bidding (RTB) complaints were lodged, regulators’ failure to act is allowing Google and IAB…
Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…