Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
News
Here we go again: Online delivery slots ‘like hot cakes’
Three of the UK’s biggest grocery chains have warned shoppers that their online delivery slots are being snapped up like…
Facebook: ‘US data transfer ban will close EU business’
Facebook has thrown its toys out of the pram following the Irish Data Protection Commission’s threat to impose a ban on…
You’re fired! Sorry Lord Sugar, WFH is more productive
Lord Alan Sugar and Netflix chairman Reed Hastings might not like it much but nearly three-fifths (58%) of UK workers…
Lufthansa hires Artefact to run Eurowings affiliate brief
Eurowings, the Lufthansa Group-owned budget airline, has handed its affiliate marketing account to digital and data agency Artefact, across key…
Top brands join data challenge to prevent a new Covid
Major brands including Reckitt Benckiser, Aviva, Microsoft, Legal & General and Facebook have joined forces with academia and the third…
Thomas Cook reborn as online operator with big plans
Thomas Cook is returning to the UK market as an online-only brand nearly 12 months to the day since its…
Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
Ding, dong we’ve changed: New blitz for ‘Avon of today’
Beauty company Avon is aiming to throw off its somewhat frumpy image with the launch of a new global marketing…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…