Sky ups AdSmart fund as SMEs binge on data-driven TV
Sky Media is ploughing an extra £1.5m into its AdSmart SME Support Scheme, opening up the prospect of data-driven TV…
News
Charities face £10bn crash as Covid torment continues
The UK charity sector’s exposure to the Covid-19 pandemic has been laid bare by a new forecast which shows organisations…
Industry ‘Team GB’ goes virtual for global exports push
The UK advertising and marketing export initiative – backed by the DMA, the IPA and the Advertising Association – is…
New blitz to combat £2bn data science skills shortage
The UK Government has joined forces with the Office for Students, universities and business to create a £24m fund for…
Anti-bullying educational firm closed for bullying SMEs
A Manchester firm that employed dubious marketing techniques to press-gang SMEs into handing over cash with the promise they would…
Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
WaterAid refreshes DRTV strategy for sanitation push
WaterAid is launching a major DRTV campaign, as part of a new strategy designed to flag up the critical need…
Industry fears ‘track and trace’ hit but green shoots rise
Data and marketing professionals are growing increasingly concerned over the negative impact the UK Government’s “test, track and trace” programme…
Laundry app aims to clean up with knackered parents
On-demand laundry app Laundrapp is targeting exhausted parents, who have had to juggle working from home while simultaneously home-schooling children…
Molton Brown opens review of data and insight strategy
Molton Brown, the upmarket British fragrance and personal care brand, is launching a review of its data and insight strategy,…