Dentsu’s CRM operation staves off Covid-19 ad slump
Dentsu Aegis’ CRM agencies – spearheaded by Merkle’s data-driven operation – are outperforming all other parts of the business, proving…
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Covid-19 nation: Brits go healthy but still love a drink
It seems that celebrities are not the only ones using lockdown to fight the flab, more of more consumers are…
‘Nearly half of all firms reported to ICO under GDPR’
Those who have used the second anniversary of GDPR to question its effectiveness might have to eat a large slice…
Currys PC World battered over contact centre meltdown
The online shopping stampede may have proved a saviour for many retailers but for Currys PC World it has all…
AI agency start-up boosts senior team with Dentsu man
AI marketing start-up Third Foundation – launched in October by three former directors of Leeds-based agency Home – has appointed…
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…
Get me outta here: most don’t want to return to office
Any company planning to get their workforce back under one roof could be in for a tough battle for the…
Macmillan braced for £100m ‘shock’ from coronavirus
Macmillan Cancer Support is facing a £100m black hole in its finances this year as the coronavirus wreaks havoc with…
Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
Brands urged to rethink media mix or see ROI plummet
UK business must relocate their marketing spend away from the likes of cinema, out of home and press to claw…